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Live Streaming: Exploring Fundamentals, Advantages, and Costs

Live streaming stands as an essential cornerstone within the realm of event technology. Its meteoric rise over recent years has catapulted it into a pivotal role within events, digital campaigns, and brand strategies. This article delves into the world of live streaming, exploring its definition, versatile applications, and the economic aspects that accompany it.


Live streaming, in its essence, entails the real-time broadcasting of video content to an online audience via the internet.

Prominent live streaming platforms encompass familiar social media channels like Facebook, Instagram, Twitter, TikTok, LinkedIn, and also more specialised platforms like YouTube, Vimeo, and Twitch. Alternatively, live streaming can directly occur on your website's dedicated page.

Unlike merely showing prerecorded videos, live streaming offers dynamic, real-time interactions with the audience, fostering a direct dialogue and enhancing the viewer experience.


Live streaming boasts an array of merits, with its captivating nature positioning it as one of the most compelling modes of communication. Its inherent potential for audience engagement, interaction, and authenticity underscores its value in brand-building and relationship reinforcement. Below are key advantages of integrating live streaming:

Hybrid events, blending physical and virtual components, hinge upon live streaming to extend engagement to a global virtual audience. This inclusive approach augments participation, be it for music festivals, sports events, or gaming spectacles.

  1. Fostering Social Bonds: Live streaming forges authentic connections on social platforms. From informal, user-generated TikTok content to high-caliber LinkedIn Live sessions, it amplifies brand authenticity and facilitates community building.

  2. Elevating Post-Event Engagement: The aftermath of live streaming yields an arsenal of shareable assets, such as highlights, GIFs, and video snippets. These versatile tools sustain post-event engagement and heighten brand exposure.


Live streaming demands a blend of technology and expertise to ensure a seamless, high-quality experience. While basic live streaming is achievable, achieving a polished and professional outcome mandates advanced technical gear and expertise.

The cost of a live streaming venture can fluctuate based on factors like complexity, duration, technical intricacies, graphical overlays, and whether it entails single or multiple streams.

Opting for a Reliable Live Streaming Partner

As a leading live streaming company, at Film My Event we bring clarity to pricing. Our offerings encompass half-day (up to 4 hours) and full-day (up to 8 hours) packages, starting from £900 (ex VAT). Additionally, tailored packages and shorter (up to 2 hours) options for social live streaming are available.

To glean precise insights into the cost of your live streaming project, we invite you to engage in a brief conversation. Let us know your requirements, and we'll promptly provide you with a customised quote, catering to your unique needs.

In conclusion, the ascendancy of live streaming within the event landscape is undeniable. Its potential to magnify reach, foster community, and enrich brand interaction makes it an indispensable tool. As pioneers in live streaming, Film My Event stands ready to amplify your events and engagement through the transformative magic of live streaming.


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